Business Plan · Confidential
LedgerLoop, Inc.
Reconciliation on autopilot for mid-market finance teams.
Executive summary
LedgerLoop is a business-to-business software platform that automates account reconciliation and month-end close for mid-market finance teams. Finance departments still lose days every month matching transactions across banks, billing systems, and the general ledger. LedgerLoop connects those systems, reconciles them continuously, and produces an audit-ready trail, cutting a typical close from ten days to two.
The company launched its platform in early 2026 and now serves 25 paying customers at an average contract value of $12,000 per year. We are raising a $1.5M seed round to expand the engineering team, build a repeatable sales motion, and reach the metrics that support a Series A within eighteen months. We project annual recurring revenue to grow from $0.3M today to $13.5M by Year 5, turning EBITDA-positive in Year 4.
Company and the problem we solve
LedgerLoop, Inc. is a Delaware C-corporation founded in 2025 and based in Austin, Texas. The company sells a subscription platform to finance and accounting teams at companies with $20M to $500M in revenue, a segment too large for spreadsheets and too small for a six-figure enterprise suite.
The problem
The month-end close is still largely manual. Controllers export data from several systems, match thousands of transactions by hand, and chase exceptions over email. The work is slow, error prone, and impossible to audit cleanly. As a business adds payment processors and subsidiaries, the problem compounds.
The solution
LedgerLoop integrates with banks, billing platforms, and the general ledger, then reconciles them continuously rather than once a month. Exceptions are flagged in real time with a suggested match, and every action is logged to an immutable audit trail. The result is a faster, cleaner close that a finance leader can defend to an auditor.
Market analysis
The market for financial-operations software is large and growing as finance teams modernize. We size it from the top down and confirm it from the bottom up, against the roughly 110,000 US companies in our target revenue band.
Our total addressable market is the global financial-operations software category. Our serviceable market is US mid-market finance teams, and our serviceable obtainable market is the share we can realistically win in five years through our direct and partner-led motion. The bottom-up math, target accounts multiplied by average contract value, lands inside the same range.
Product
LedgerLoop is delivered as a cloud platform with three core modules: connections that sync data from banks and systems, a reconciliation engine that matches and flags exceptions, and a close workspace where teams review, approve, and export an audit-ready package.
- Pre-built integrations with major banks, billing tools, and general ledgers.
- Continuous reconciliation with machine-suggested matches and confidence scoring.
- An immutable audit trail and role-based approvals for SOX-conscious teams.
- A close dashboard that tracks status, owners, and outstanding exceptions.
Business model and pricing
LedgerLoop earns recurring subscription revenue billed annually. Pricing scales with the number of connected systems and transaction volume, across three tiers. The average contract value today is $12,000, and larger, multi-entity customers reach $40,000 or more. Gross margin is roughly 80%, typical for vertical software.
| Tier | For | Annual price |
|---|---|---|
| Core | A single entity, up to three connections | $6,000 |
| Growth | Multiple connections and approvals | $12,000 |
| Scale | Multi-entity, audit, and SSO | $40,000+ |
Traction and milestones
Since launch, LedgerLoop has grown to 25 paying customers and $0.3M in annual recurring revenue, with net revenue retention above 110% as customers add connections. Logo churn is under 5% annually. Recent milestones include shipping the audit-trail module, signing two accounting-firm referral partners, and reaching a sales cycle of about six weeks.
Marketing and sales
We acquire customers through a content and partner motion: practical resources for controllers, referrals from accounting firms, and a small outbound team targeting our ideal-customer profile. The unit economics support scaling that motion. We recover the cost of acquiring a customer in roughly eight months, and each customer returns several times their acquisition cost over their lifetime.
LTV to CAC of 6.4x, well above the 3x benchmark investors look for.
Competition
Finance teams solve this today with spreadsheets, a legacy ERP add-on, or generic automation tools. None is purpose-built for continuous reconciliation in the mid-market.
| Capability | LedgerLoop | Legacy ERP add-on | Spreadsheets |
|---|---|---|---|
| Continuous reconciliation | Yes | Batch only | No |
| Audit-ready trail | Yes | Partial | No |
| Setup time | About 1 day | Weeks | Immediate but manual |
| Mid-market pricing | Yes | Enterprise | Free but costly in time |
Management team
The founding team pairs finance-operations expertise with software experience. The profiles below are illustrative personas for this sample.
Former corporate controller; led close for a $300M business.
Built data-integration platforms at two fintech companies.
Scaled mid-market sales at a vertical SaaS company.
Financial plan
The plan below projects five years of annual recurring revenue and a path to profitability. It assumes a Series A round in Year 2 to fund the scale-up; the seed round funds the next eighteen months. All figures are illustrative.
Profit and loss summary
All figures in thousands of US dollars ($000s).
| Line item | Yr 1 | Yr 2 | Yr 3 | Yr 4 | Yr 5 |
|---|---|---|---|---|---|
| Revenue | 300 | 1,200 | 3,400 | 7,100 | 13,500 |
| Cost of revenue | (60) | (240) | (680) | (1,420) | (2,700) |
| Gross profit | 240 | 960 | 2,720 | 5,680 | 10,800 |
| Sales & marketing | (520) | (1,100) | (1,900) | (3,000) | (4,800) |
| Research & development | (480) | (820) | (1,000) | (1,300) | (1,600) |
| General & administrative | (240) | (360) | (450) | (500) | (600) |
| EBITDA | (1,000) | (1,320) | (630) | 880 | 3,800 |
Cash runway
The seed round gives the company roughly eighteen months of runway at the planned hiring pace, enough time to reach the revenue and retention metrics that support a Series A.
The ask and use of funds
LedgerLoop is raising a $1.5M seed round. The capital is allocated to the people and systems that turn early traction into a repeatable, fundable business.
- Engineering & product$675k
- Sales & marketing$450k
- G&A & operations$225k
- Working-capital reserve$150k
With this round we will grow the engineering team to accelerate integrations, build a two-person sales pod with supporting marketing, and keep a working-capital reserve. These investments are what move the company to the Year-2 milestones above.
End of sample plan. LedgerLoop, Inc. is fictional and every figure is illustrative, included to demonstrate the structure and standard of a professional business plan. Nothing here is an offer, a forecast for any real business, or financial advice.